12-week sequence
Alderwick worked example. The same grid is the template for any organisation once its registers are populated.
SEND · direct, namedLIVE / PUBLISHED / HELD
Campaigns that began as a radar card carry their source card and source URL in the provenance record. Open the radar intake queue →
| Week | HFMA / HSJ / Providers / Roundtable | Direct comms | |
|---|---|---|---|
| W1 | LIVEVoice 1 · sector framing post | · | · |
| W2 | LIVEVoice 2 · operator perspective | PUBLISHEDHFMA white paper landing page | · |
| W3 | LIVEVoice 3 · evidence post (CS-018) | · | SENDZouche (CFO) · HFMA paper |
| W4 | LIVEVoice 1 · CIP deliverability | HELDHSJ comment piece drafted | · |
| W5 | LIVEVoice 2 · workforce retention | PUBLISHEDPublic Healthcare Providers abstract accepted | SENDCallaghan (DoOps) · PLACE benchmark |
| W6 | LIVEVoice 3 · PLACE data commentary | · | · |
| W7 | LIVEVoice 1 · group-level framing (North Arc Partnership) | HELDC&M roundtable invitations issued | SENDFenwood (Chair) · cleared evidence pack |
| W8 | LIVEVoice 2 · mobilisation risk | · | · |
| W9 | LIVEVoice 3 · TUPE evidence (CS-014) | PUBLISHEDHSJ comment piece live | SENDFalkner (CEO) · roundtable invitation |
| W10 | LIVEVoice 1 · board-cycle framing | HELDC&M roundtable held · Chatham House | · |
| W11 | LIVEVoice 2 · post-roundtable reflection | · | SENDPryce (DoEF) · operating model note |
| W12 | LIVEVoice 3 · Q4 board window framing | PUBLISHEDPublic Healthcare Providers panel delivered | SENDFenwood · pre-board summary |
Direct sends are sequenced behind the public argument on purpose. By week seven, the Chair has seen six weeks of published material before the evidence pack lands, so the send-out is a follow-up rather than a cold approach.